The Company Report. Astra Zeneca Essay Example | Topics and Well Written Essays - 1000 words

The Company Report. Astra Zeneca - Essay ExampleAstraZeneca was interconnected in 1992 and is headquartered in London.It has 27 manufacturing sites in 19 countries. The companys portfolio of marketed medicines include Arimidex, Crestor, Nexium, Seroquel, Symbicort, Pulmicort, Zoladex, Seloken/Toprol-XL, Diprivan and Merrem.Across all in all activities, AstraZeneca continued to march closely with all stakeholders to provide medicines that meet patient needs and add value for society, within the backdrop of existing therapy areas and beyond.1. Strengthening pipeline of new medicines To bring the most benefit for patients and those who treat them, one must continue to understand what makes a difference for them - and apply that insight across all activities to remain targeted on their changing needs. For the future, sustainable long-term success depends on further strengthening the flow of new products - whether from birth laboratories or from outside AstraZeneca.2. Marketing Unde rstanding the customer requirements and inventing a product that solves customer problems lead non generate revenues for any organization. Success of any product depends on the way it is projected, marketed and on its lifecycle. This not salve to pharmaceuticals industry. So, constant efforts have been made by the company on Marketing and delivering the full potential of all marketed medicines, through rigorous life-cycle guidance and excellent customer support.3. Investment. That investment is focused on life-cycle management of key marketed products, developing new products with an emphasis on efficiency and effectiveness improvements, and intelligent acquisition and licensing of products and technologies that will supplement our internal efforts. Major investments were also announced during the year in new R&D facilities that will support this strategy, notably in the UK and China.Companys recent performanceStrengthening pipeline of new medicinesEnhancing in-house uncovering and development During 2006, the company continued to improve the efficiency of internal R&D processes and the effectiveness of decision-making so that we can quickly eliminate weaker drug candidates. The results of drive to improve productivity are reflected in the preserve size of the early development portfolio. During 2006, 21 candidate drugs were selected for development (compared with 25 in 2005 and 18 in 2004).We have a number of compounds in the later stages of