Top 10 Emerging Consumer Behavior Trends in Recession

Recessiona word that everyone these days has had at least once on their minds. Changes in our personal lifestyles and even professional directions could not help but happen. There is not so often freedom of realizing our plans and dreams. There is not so much passion every more in things that fueled us before. At the same time, the show must go on and if you are an observant vender or a simple consumer, you must have started witnessing the following consumer trends driven by these challenging times.1. Sellsuming the increased need for cash prompted most consumers become sellsumers as the folks behind Aprils 2009 trendswatching report named them. Consumers become very creative in selling extra space, services or products. Great examples include rental space (residential and even parking), reselling unwanted clothes, furniture, jewelry, providing expert advice or extra help in gardening and on. What have you done recently? 2. Fishing for low-cost pleasure spending more time than money on entertainment, or getting entertained at home becomes another common pastime for recession-councious consumers.Some sprain to online gaming, which is free and easily accessible, some arrange for more movie/favorite show nights using hulu. com or renting a bunch of DVDs on Netflix or elsewhere. According to emarketers analyst Paul Verna, comScores measurements (up 27% more unique visits and 42% more total playing time in December 2008 than in December 2007) highlight the ongoing shift from high-cost, console-based gaming toward free, browser-based alternatives. 3.If affluent, buying more online with discretion people with extra money now flock on net to keep their shopping lifestyle in a more discrete way. According to emarketers article, affluent shoppers comprise of one ordinal of all US net audience, mostly focusing on buying PCs and mobile devices. Online merchants this is your audience to court these days 4. Increased online services and social media usage increa sed unemployment and job danger ca applys many people spend more time online while looking through the classified ads for jobs, services and then some.According to the Pew research Center, the use of online classified advertising Websites doubled from 2005 to 2009. Emarketer also points out that Twenty-two percent of US Internet users went on the sites in 2005, and in 2009, the proportion climbed to 49%. Daily use went from 4% to 9% in the same timeframe. The some represents becoming more engaged in social networking sites to collectively share ideas, connections and any other information that simultaneously adds flavor to the trends 6, 9 and 10.5.Smart shopping looking for bargains offline and online becomes more usual pastime in efforts to economize on scathe and value, while trading in more time. Internet shopping again becomes a more preferable channel to accommodate this buying behavior. Do you use any of the shared secrets to get your best deals? 6. Increased propensity to social harmony our natural inclination to re-prioritize our values in cold and severe stinting climate drives us to spend more time with our families, friends and loved ones.We tend to turn to our families to get through the tough slides on the way. Companies that cater to these emerging lineament time experiences can bolster loyalty and engagement of their existing customers and gain a number of new ones 7. Increased value of health focusing on health as the real wealth motivates increased popularity of engaging into various sports activities to maintain this somewhat controllable asset we all have. Finding happiness in health of bodies versus stock market is much more feasible and tangible.While gyms owners might ponder on this trend, consumers can still choose from a sorting of free alternatives, including jogging, walking and biking. 8. Skills enhancement and training laid off or not, people tend to become more genuinely interested in inveterate their education to add val ue to their employability, or to cope with the reduced resources to maintain their career or a small business or to get put off from the depressed job market. . More love and dating who knew that recession induces romance? According to NYTimes, Online and offline matchmakers are reporting that dating interest is up, way up. Match. com, for instance, had its strongest fourth quarter in the last seven years, and brick-and-mortar outfits like Amy Laurent International, a matchmaking service with outposts in New York, Los Angeles and Miami, say business is up 40 percent among women everywhere the last four months.The reasons vary from more time on hands due to being unemployed or underemployed, more affordable way to partake singles online to seeking comfort in relationships during the difficult times (closer to trend 6) 10. Cooking from scratch to save and have fun less money as discretional income translates into less often dining out and more cooking at home choices. Simultanio usly, the propensity to cherish relationships and social affiliations drives consumers to arrange for more cookout get-togethers. share-out a meal made from scratch both provides quality dining experience and befriends all engaged participants