Critical Literature Review (50%) - each student will choose a Essay

Critical Literature Review (50%) - each student lead choose a particular International Marketing topic from the syllabus (severa - Essay ExampleThe marketing mix commonly referred to as the 4Ps embarrasss yield, price, place, and promotion. It is noted that for a high society to satisfy the inevitably of its customers, it must ensure that products of the right quality and quantity are developed, charged reasonable prices, found at the right place, as well as ensuring that the public of the goods is made known to customers through promotion. This paper will discuss the marketing mix (4Ps) as well as the importance of the augmented product feigning with reference to the real world examples (Gitman and McDaniel 2008, p.13). Product The 4Ps of the marketing mix consist of the product, price, place, and promotion. The poduct is one of the most fundamental elements of the marketing mix that managers must take into esteem when making marketing decisions. The product in this case is the physical service or good that a company offers to customers. The basic elements of a product include function, packaging, appearance, and warranty among opposites. Therefore, the product that a company intends to deal with should satisfy the customers requirements in terms of quality, quantity, and appearance. Ensuring that these basic elements of a product are met will make a company competitive because of the fact that many customers will prefer the companys products to those of other competitors in the market (Lamb, Hair, and MacDaniel 2008, p.56). Samsung is one of the electronic companies that operate in a very competitive environment. As such, the company understands that to remain competitive, it must offer products that compete favorable with other companies. To achieve this, Samsung has focus on manufacturing high quality products that satisfy the needs of its customers. Most of Samsungs products are said to be of high quality with regards to proper functionality and appearance. In addition, the company provides a warranty of not less than one year for all its products. For example, one of the companys latest iPhone 5 is just amazing in terms of quality and functionally. The company reveals that the iPhone 5 started receiving orders even before its launch because of its quality and functionality (Page, 2013). General Motors is another company that performs very well in the simple machine industry due to the high performance of its products. General Motors operates in a very competitive environment. As such, the only way to remain relevant is to undertake on the manufacture of cars of high quality that satisfies the need of customers. According to Tehrani (2008 p. 8) a product is best described in three concentric circles namely the fondness product, augmented product and the Uber product. He observed that the core product is found at the center of the concentric circle and is meant to satisfy the pressing needs for which the product in devel oped. Then there is the augmented product consisting of the core product and other features that ensure that the product become more functional. Finally, there is the Uber product, which consists of all other intangible features added to the product such as the brand promise. The concentric model of a product can be illustrated using the mobile phone marketing. In this regard, the mobile phone becomes the core product while the augmented products will include other features such as the product warranty and after gross sales services. The Uber product in this case could include the customization of the